Five lessons learned from higher education fundraising

by David Hazeltine

My agency, Yellowfin Direct Marketing, works mainly with fundraising professionals in development, alumni relations, and marketing. Though classed together as a single group, the differences between these institutions – from small, private colleges to large, public universities – can be vast. This, along with the differences between the various constituents of these institutions – alumni versus parents versus faculty and staff versus community – creates many challenges and opportunities for which we have provided and tested solutions.